Business Growth Strategies

Professional Services, Coaching

Wodonga, Victoria


About Business Growth Strategies

Business Growth Strategies offers a rigorous framework for creating sustainable growth in purpose and values driven businesses. World-class thinking, insights and tools help clients navigate the complexity of growth in a demand-driven world.

Helping business owners with smarts and heart, yearning to build something, starts with the setup of a sound, achievable strategic plan. This is supported by a rhythm of strategic thinking and execution planning that involves the whole team.

The bedrock of any great business is centred on a commitment to growing its people. Business Growth Strategies helps the business owner and their team rediscover what truly inspires them so they do work that matters and they do it strategically.

We are purpose and values driven, which makes becoming a certified B Corp a natural fit. Obsessive learners, we continually learn and grow so we can bring world's best knowledge to our clients and our business community. Joining the B Corp community allows us to strengthen and magnify our impact in communities we serve, and beyond.

The Change We Seek®

Business Growth Strategies core purpose is impact: to grow conscious businesses that grow our community. The company offers a robust strategic thinking and planning framework, targeting business owners who are genuine about their desire to build something special. To help clients achieve sustainable growth, co-owners Rod Fraser and Ellyn Martin, also provide coaching for leadership teams that strengthens their personal leaderships skills.

Operating from regional Australia, the company is committed to its BHAG (big, hairy audacious goal) of the Wodonga region being recognised as the conscious business capital of Australia. This means supporting 30 businesses in the region to become certified B Corps by 2030. The BHAG is referred to in-house and locally as 30x30. Their belief is that 30 values and purpose-driven businesses operating from the region would be a tipping point for conscious business that would see it go viral.

What makes us a better company?

B Impact Report

Certified since: 

October 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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