Digital platform, content co-creation with marginalised communities

Melbourne, Victoria



About Hitnet

Hitnet is an innovative Australian ‘Communication for Development’ company that produces rich learning media with and for those living on the wrong side of the digital divide – populations marginalised by culture, technology and distance. Hitnet produces, aggregates, curates and distributes cultural stories and information across their digital platform in ways that empower individuals and families, and strengthen communities and their cultures. Their purpose is to co-create knowledge to transform lives, and they do this by harnessing the best of new technologies to produce culturally appropriate digital stories that empower people to make good life choices.

Hitnet currently has 70 interactive Community Hubs on its national network in Australia, and a virtual online kiosk, delivering culturally appropriate health and social information to Indigenous Australians. Hubs are installed in health centres, schools, youth drop-in centres, and correctional centres. In 2015, there were more than 35,000 purposeful (as opposed to random) uses of the Hitnet Hubs around Australia, with approximately 75% of the users being young people, with an even distribution of male and female.

Hitnet uses creative community production processes to work with people at the grass roots to produce the digital stories that carry key social health messages, using local language, storylines, music and actors. These productions provide real jobs and skill acquisition for communities marginalized by geography, culture and disadvantage.

As a for profit, for purpose company, Hitnet saw an alignment with the B Corp model which is formally recognized on a global platform, as a better way to do business. Therefore, becoming a B Corp will allow Hitnet to join a burgeoning community of like-minded organisations that will challenge the dominant Western business model of maximizing shareholder value. And as a relatively new company, conducting the assessment has given Hitnet further tools for establishing itself as a company that meets best practice in social and environmental performance, and good governance.


The Change We Seek®

Hitnet seeks to empower marginalized individuals and communities with information and skills that will enable them to make good life choices, ultimately closing the gap in health, education and technology access. The highly engaging, interactive stories are freely accessible across their digital platform, to enable autonomous learning for a low literacy audience in a culturally sensitive format.

What makes us a better company?

B Impact Report

Certified since: 

June 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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