Honest to Goodness

Organic and Natural Food Products

Sydney, New South Wales



About Honest to Goodness

Honest to Goodness is Australia’s leading organic and natural food supplier, providing a great range of high quality, nutritious, healthy, ethically sourced pantry staples. They operate as a wholesaler, distributor and online retailer in the booming natural products industry.

Founded in 2002 by husband-and-wife team Matt and Karen Ward, Honest to Goodness actively supports sustainability and community in their dealings with their suppliers and customers. Wherever possible Honest to Goodness sources organic, fair trade or biodynamic products and prefer locally grown products in support of local communities and regional Australia. They continuously strive to choose ethically sourced products above all else.

Honest to Goodness is committed to a providing a great selection of nutritious, quality products for the environmentally responsible consumer, the conscious business owner or the family nurturer; all of whom no longer want to accept compromises regarding their nutrition, their health, or our environment.

Honest to Goodness became a B Corporation as part of our commitment to operating a sustainable and ethical business. Whilst our staff, suppliers and customers are aware of the business’s core values it is also important to us to be independently recognised for these through B-Corp certification. In addition, being a B-Corp provides us with the opportunity to get together with like-minded business people and share thoughts and ideas on how we can all use business as a force for good in our world.

The Change We Seek®

As an industry leader, Honest to Goodness believe they carry a responsibility for setting an example of how it is possible to operate ethically and responsibly and still have a vibrant and healthy business and community. They continue to provide high quality, healthy and delicious foods to people nationwide through their network of growers, suppliers, retailers and customers. Through their commitment to sustainable agriculture and expanding the market for organic and natural food products, they hope to have improve the health of the planet and the people.

What makes us a better company?

B Impact Report

Certified since: 

April 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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