Cause-Marketing Platform

Melbourne, Victoria



About iEqualChange

i=Change (iEC) is a unique, innovative cause-marketing =eco-system for online retailers. iEC enables a retailer to give back and receive the business benefits of doing so. The iEC Platform is customized to a retailer’s branding, and with simple integration, the platform appears after every sale, above the site’s final ‘order confirmation’ page.

A customer’s final experience, is now the retailer’s commitment to giving back. Although, to their surprise, the donation is the retailer’s. The customer is simply asked to choose where it goes. Customers can add a donation of their own, ‘Like’ or ‘Share’ their choice across social media.

iEC’s monthly newsletters update customers on the impact of donations while featuring each brand. iEC’s analytics and tools are designed to create value, drive traffic, and deliver a tangible ‘ROI’.

We Became a B Corp so as to remain accountable to some of the highest ethical, social and environmental standards. We also believe in absolute transparency. As such, certification for us became a non-negotiable priority.

The Change We Seek®

iEC imagines a world where every business gives back with every sale. They seek to power that change, and compel business to that tipping point, by providing the tools and ecosystem to make ‘giving back’ not only an ethical but business imperative. iEC is also creating new, sustainable funding streams for best-practice development organizations, helping them scale their projects to achieve far greater impact.

They also imagine a world where women and girls have equal access to the privileges and opportunities boys and men have long enjoyed. They imagine a world where it is implicitly understood life is not a zero-sum gain - that by unleashing women’s potential, everyone benefits. As such, many of the projects we support seek to empower women and girls around the world.

What makes us a better company?

B Impact Report

Certified since: 

June 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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