Law Office Of Lara Pearson & Brand Geek

Legal services; educational services

Incline Village, Nevada

United States

About Law Office Of Lara Pearson & Brand Geek

Lara Pearson is an intellectual property (IP) attorney who crafts brand protection strategies for soulful social enterprises. Lara began practicing IP law in 1999. After reading Yvon Choiunard's book, "Let My People Go Surfing" in December, 2005, Lara became one of the first few hundred members of 1% for the Planet in January, 2006. By June, 2006 Lara joined the Board of Directors of 1% and by February, 2008 The Law Office of Lara Pearson became one of the world’s first Certified B Corporations. Yay!

Lara’s deep involvement in the social enterprise community enables her to see things other attorneys miss, providing immeasurable value to her clients. For example, Lara once identified infringement on one of her client’s marks and got the infringer to switch brands (cease and desist) before her client even knew of the infringement.

Lara is exceptionally skilled at making intellectual property (IP) law easy and fun. She has a real knack for conveying her knowledge in an engaging and entertaining way that makes complex subject matter not only simple and understandable, but also enjoyable.

My law firm became a B Corp because real leadership is by example. I deeply value community and know that we are better together than we are on our own. The B Corp community is an incredible group of passionate, bright, down to earth peers who value collaboration over competition and believe in using the power of our businesses to create abundance for ourselves, our communities and the world as a whole.

User-added image


The Change We Seek®

Lara hopes to inspire others by educating, entertaining and engaging them with her passion for intellectual property law and soulful, multiple-bottom-line business.

What makes us a better company?

B Impact Report

Certified since: 

February 2008

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »