Who Gives A Crap

Toilet paper home delivery service

Melbourne, Victoria



About Who Gives a Crap

Who Gives a Crap is not your mother’s toilet paper company. Or maybe it is, if your mother is super hip and likes to buy sustainable products that support good causes. Who Gives A Crap sells beautiful, forest friendly home products, including toilet paper, paper towels and tissues, and they donate 50% of their profits to build toilets for people in need. What more could your mother ask for?

We started Who Gives a Crap to make the world a better place, one flush at a time. Being a B Corporation helps us deliver on that promise, ensuring that we can continue to use our business as a force for good.

The Change We Seek®

Who Gives a Crap is in business to do well and do good. They make all of their products with sustainable materials—primarily 100% post-consumer recycled paper, bamboo and sugarcane—because they think it’s crap that most toilet paper is still made with trees. Who Gives a Crap thinks that making environmentally friendly products is good business, but they don’t stop there.

Who Gives A Crap started after learning that 2.5 billion people (roughly 40% of the world’s population) don’t have access to a toilet. It’s not a sexy problem, and it hardly gets the attention and funding it deserves. They're out to change this, which is why they donate 50% of their profits to WaterAid to support sanitation projects in developing countries. To date, Who Gives a Crap has raised enough money that approximately 120,000 people could gain access to a toilet for a year.

What makes us a better company?

B Impact Report

Certified since: 

February 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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