W.S. Badger Co, Inc.

Body Care

Gilsum, New Hampshire

United States


About Badger

Badger produces 100% natural and certified organic body care products. Family-owned and family-run since 1995, Badger began when Badger Bill, a carpenter at the time, discovered a recipe of natural ingredients strong enough to soothe his rough, dry and cracked hands. By combining Extra Virgin Olive Oil, Beeswax, Castor Oil, Aloe Vera, and Essential Oil of Sweet Birch—a traditional New England herbal remedy—the original Badger Balm was born: a simple, all natural, soothing, and healing balm that really works!

Today, a growing team of friendly Badgers formulates, manufacturers, and ships almost all of the company’s products from a state-of-the-art environmentally friendly facility located in rural Gilsum, NH. Badger works hard to create a healthy business with ethical and charitable principles. Call and ask any employee. You’ll hear about innovative employee benefits and programs such as Babies at Work, Calendula Garden Children’s Center, Ecology Center, and daily organic lunch served free to all employees—and that’s just for starters!

We became a B Corp because we wanted to codify our commitment to sustainability in a way that is transparent and clear. In 2015, we became a registered New Hampshire Benefit Corporation to enable our mission to become sustainably written into the DNA of the company.

The Change We Seek®

Badger is a mission-based business with a set of operating principles that help guide us as we make healing products, run a healthy business,and make a difference in the world.

Badger Mission:

  • To create fabulously pure and effective products of the highest natural quality, based on simplicity and thoughtful preparation, with the intention to protect, soothe and heal.

  • To run a business that is fun, fair and profitable; where money is fuel, not a goal; and where our vision for a healthier world finds expression through the way we work and through the way we treat each other and the people we serve.

Badger’s Core Principles:

1. Individual responsibility in a team concept 
2. Personal and caring approach in communications 
3. Supporting organic, sustainable agriculture through purchasing practices 
4. A business environment that is respectful and supportive of all employees and of the people they serve 
5. Personal and social healing through charitable giving 
6. Environmental responsibility 
7. Honesty and integrity in business practices 
8. Fun is good 
9. Generosity

What makes us a better company?

B Impact Report

Certified since: 

February 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Accountability: Employees have Board representation; Company shares financial information with all employees

Employees: Provides a free, home-cooked, organic meal for every employee every day; Pays all employees above the living wage; 100% employees participate in bonus plan; Offers 6+ weeks paid maternity leave, "Babies at Work" program, and offsite subsidized childcare

Community: Donates >10% pre-tax profits to charity; 100% Significant Suppliers have a third-party social/environmental certification; Banks with a local bank; >50% management and board are women; Provides paid time off for volunteering; Organizes bi-annual community service day

Consumers: 100% products contain at least 75% organic ingredients - and the majority contains 100%!

Environment: >25% Suppliers use renewable energy and/or water conservation systems; Increased percentage of recycled and recyclable materials in packaging last year

2015 Best for the World Environment