Standards Advisory Council

Oversight of the B Impact Assessment is the responsibility of B Lab's Standards Advisory Council, an independent committee of 20-22 members, each respected in the field for their wisdom and with deep industry or stakeholder expertise. The Standards Advisory Council is divided into two subgroups — one to oversee the content and weightings for the version of the B Impact Ratings System that is appropriate for companies and funds in developed markets; the other for the version that is appropriate for companies and funds in emerging markets. When materials are developed around how B Lab and the Standards Advisory Council approach particular controversial issues, they are posted here.

Developed Markets:

  • Bart Houlahan, Co-Founder, B Lab

    Bart Houlahan, along with his partners, Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab in 2006.

    Prior to B Lab, Bart was President of AND 1, a $250 MM basketball footwear and apparel company. Bart is a Henry Crown Fellow of the Aspen Institute and an Advisory Board Member of the Center for the Advancement of Social Entrepreneurship (CASE) at the Fuqua School of Business.

  • Hewson Baltzell, President and Chief Operating officer of Helios Exchange

    Hewson Baltzell heads the Sustainability Solutions Team at Risk Metrics Group, which just recently acquired Innovest Strategic Value Advisors. Baltzell was President and co-Founder of Innovest, which was an internationally recognized investment research and advisory firm specializing in analyzing companies' performance on environmental, social and strategic governance issues. In his role, he was responsible for developing Innovest's analysis and ratings models and managing the company.

    Prior to Innovest, Baltzell was a commercial and investment banker specializing in corporate finance and real estate. At Lehman Brothers, he developed risk management analysis and procedures in the Principal Transactions Group, the merchant bank. At Chase Manhattan, his responsibilities included restructuring and securitizing the bank's multi-billion dollar real estate portfolio. Previously, Baltzell managed debt and equity portfolios for a private, foreign-owned investment company and worked in Mellon Bank's international division.

    Baltzell holds an MBA in Finance from Wharton and a BA in International Relations from the University of Pennsylvania. He is also a frequent conference speaker and lecturer at institutions such as Wharton and Columbia.

  • Clara Barby, Partner, Head of ImPACT+, Bridges Ventures

    Clara has focused her career on investing in innovative high-impact businesses – most recently on the management team of AyurVAID Hospitals, an India-based healthcare chain and Acumen Fund portfolio company. Clara previously worked for Acumen Fund’s Capital Markets team in New York where she played a lead role in designing an innovative investment vehicle and later co-led the Acumen energy portfolio in India. Before Acumen, Clara worked in Bogota, promoting socially responsible investment.

    At Bridges Ventures, Clara takes the lead on the fund’s IMPACT strategy throughout the investment cycle – from defining the strategy and process for selecting impact investments, to engaging with portfolio companies to create additional value through environmental and social factors, to tracking and reporting results to our investors and other stakeholders. In addition to growing impact through our own funds, Clara leads IMPACT+, Bridges’ advisory efforts to promote the growth of the wider sustainable and impact investment sector.

    Clara holds a BA (Hons) in Greats from Oxford University and an MBA from INSEAD.

  • Cathy Clark, Adjunct Asst. Professor, Duke University, CASE

    An experienced impact investor, consultant and educator, Cathy Clark is a leading authority in the fields of nonprofit and for-profit social entrepreneurship, impact investing, and impact assessment. Cathy is Adjunct Associate Professor of Social Entrepreneurship at CASE at Duke, the Center for the Advancement of Social Entrepreneurship at Duke University’ s Fuqua School of Business. CASE, ranked as of the nation’ s leading academic centers focused on social entrepreneurship, prepares leaders and organizations to achieve lasting social impact. CASE achieves this by preparing MBA students to become “ leaders of consequence” ; conducting cutting edge research and building the global community of academic researchers working to build knowledge about social entrepreneurship and innovation; and partnering with other thought leaders to influence the field and create the “ ecosystems” that social entrepreneurs need to succeed – capital markets that invest in them, networks that support them, and policies that set the rules for them.

    Prior to CASE, Cathy founded and directed RISE, the Research Initiative on Social Entrepreneurship, at Columbia Business School. She served as faculty there for nine years. Cathy has been active in the development of both B Lab and GIIRS and currently serves on the GIIRS Domestic Standards Advisory Council. Prior to her academic work she was a professional impact investor. She was Founder and Managing Director of the Flatiron Future Fund, a social venture capital fund and Founder and President of the Flatiron Foundation, both incubated by Flatiron Partners, a JP Morgan Partners affiliate. Formerly, she was Vice President at the Markle Foundation, where she helped manage the foundation's portfolio of grants and program-related investments for over seven years.

    Cathy holds a BA from the University of Virginia and an MBA from Columbia Business School. She has been quoted in many publications, including the New York Times, the Washington Post and the Chronicle of Philanthropy, and has spoken widely on national and global platforms about social entrepreneurship and impact investing, including at the White House and in the US Congress.

  • Debra Dunn, Director, Skoll Foundation; former SVP Corporate Affairs and Global Citizenship Hewlett Packard

    Debra believes that entrepreneurs can solve even the toughest social problems. That is why she devotes so much time to advocating for and advising social ventures in the United States, Europe, Africa, India and Latin America. Before joining the corporate world, Debra worked in the non-profit sector with food and housing cooperatives and in the Massachusetts state government, running an energy conservation program for low income residents. Debra joined Hewlett Packard in 1983, starting as a manager in the executive development group and ending as a senior executive. The common threads in her broad, 22 year career at HP were driving change, creating new businesses and producing positive social impact concurrently with good business results. She ran Manufacturing, Marketing and Human Resources at the division level before becoming a division General Manager. Then she moved to corporate headquarters and led a wide range of company-wide functions and initiatives. For the last 3 years of her career at HP Debra was Senior Vice President of Corporate Affairs and Global Citizenship. In that role, as a member of HP's Executive Committee she had leadership responsibility for HP's global citizenship efforts including corporate social and environmental responsibility, government and public affairs, corporate philanthropy and HP's e-inclusion initiatives aimed at providing appropriate, technology based services and solutions to emerging markets and underserved populations. Debra was in the middle of many tumultuous changes at HP including the spin-off of the original Test and Measurement business to form a new company called Agilent and the hiring of Carly Fiorina, the first CEO ever brought in from outside the company. She stayed at HP because of her faith in and resonance with the values that Hewlett and Packard had embedded deep into the fabric of the company. In her last role she had the opportunity to champion those values both within HP and in the broader corporate community as the leader responsible for global citizenship during the aftershock of the cascade of corporate scandals at Enron, WorldCom and other big name companies.

    Debra left HP in June of 2005 to catch her breath and focus on the challenges of economic development, poverty alleviation, environmental and social sustainability. She now spends much of her time building bridges building between corporations, government, non-profits, and academia, as she believes that these challenges are best tackled by weaving together the skills and influence of these diverse sectors. She is on the boards of the Skoll Foundation and Global Giving and the faculty of Sustainability. She advises a wide range of social ventures.

    Debra has played an active role coaching and teaching classes at the Stanford since Spring of 2006.

    Dunn holds a bachelor's degree in comparative economics from Brown University and a master's degree in business administration from Harvard.

    She gets inspiration and grounding by spending as much time as possible in wild nature and hanging out with her husband, Randy Komisar and their two dogs, Lola and Rufus.

  • Bonny Moellenbrock, Executive Director, SJF Institute

    Bonny Moellenbrock is Executive Director of SJF Advisory Services, a nonprofit organization that provides assistance to and increases access to capital for businesses whose expansion generates environmental, societal and employment gains. SJF Advisory Services works with hundreds of companies each year through one-on-one assistance and events focused on helping companies get ready for equity investment or other financing. The organization also promotes sustainable business strategies by showcasing successful cleantech and employee engagement innovators, producing convenings on strategies and best practices, and participating in initiatives to build the impact investing field. SJF Advisory Services is allied with SJF Ventures, a venture capital fund with $45 MM under management that invests in high-growth companies driven by sustainable strategies.

    Moellenbrock has been with SJF since 2001, first serving in administrative and investment roles. As SJF Ventures Managing Director, she served on the Investment Committee, generated deal flow in the natural consumer products sector, conducted due diligence on prospect companies, and monitored portfolio companies. Since 2007 she has been Executive Director of SJF Advisory Services, providing strategic leadership, planning and managing SJFAS’ technical assistance programs, services, and events, and developing the organization’s resources and partnerships.

    Prior to joining SJF, Moellenbrock was COO and CFO of Preservation North Carolina, and served as VP of Administration for Orange Recycling Services, an entrepreneurial commercial recycling company. Moellenbrock holds an MBA, a Master of Regional Planning, and a BA in Environmental Policy from the University of North Carolina at Chapel Hill, and is a graduate of the Venture Capital Institute. She enjoys gardening and making music with her husband and two daughters at their historic bungalow in Durham.

  • Stephanie Nieman, Associate, SJF Ventures

    Stephanie Nieman is an Associate in the North Carolina office of SJF Ventures. Stephanie investigates high growth, positive impact investment opportunities across the U.S. She serves as a Board Observer for Validic, a mobile health data and technology company.

    Stephanie was previously at B Lab, a US-based nonprofit whose mission is to harness the power of business to solve social and environmental problems, where she helped drive capital to high impact investments. Prior to B Lab, Stephanie worked in Institutional Equity Sales at Lehman Brothers, where she also served on the firm’s pro bono microfinance team and in sales and business development for Pearson Education. She has an MBA from UNC Kenan-Flagler Business School, a Graduate Certificate in International Development Policy from Duke University and a BS in Business from the University of North Carolina at Chapel Hill.

  • Richard Pike, Technical Director, Cook Trading Ltd.

    Richard is the Technical Director of Cook Trading Ltd. and is an accomplished industry professional specialising in quality (product, process and system,) supplier provenance, sustainability and environmental management working with partners across the globe.

    Committed to using the power of business to do good in society, he believes that developing relationships with suppliers, workers and the community is key to mutual success. He is married with a grown up daughter and young son, and lives on the north Kent coast.

  • Beth Sirull, Former President, Pacific Community Ventures

    Beth Sirull became the Executive Director of Pacific Community Ventures in 2009. Previously, Beth was the founding Director of Insight, PCV's research and analysis practice that increases the flow of capital to lower income communities, by providing knowledge to investors and policymakers to enable them to successfully deploy capital in these areas. As Director of InSight, Beth was responsible for developing and managing consulting relationships, providing social return on investment research and analytical services to external institutional investors. Prior to joining PCV, Beth spent over fifteen years consulting in market research and strategy, working with such clients as AT&T, Morgan Stanley/Dean Witter, and Deloitte and Touche. In the past several years, her work has focused increasingly on corporate social responsibility and socially responsible investing. Beth is the author of Creating Your Life Collage: Strategies for Solving the Work/Life Dilemma (©Three Rivers Press, Random House 2000) and has written and spoken extensively on work/life issues. She has held academic appointments in marketing and management at Depaul University and Dominican University.

    Over the past fifteen years, Beth has also been involved as a volunteer in a number of nonprofit organizations, including serving as Board Chair for the Jewish Community Center of the East Bay. Beth earned a B.A in political science at Brandeis University, an MBA at Boston University and a Masters of Public Policy at the University of California, Berkeley.

  • Bob Willard, Author and Speaker, Sustainability Advantage

    Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies.

    He has authored four books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009), and The New Sustainability Advantage (2012). In addition, his two DVDs, business case simulator Dashboard and Worksheets, and extensive master Slide Set provide capacity-building resources for sustainability champions. His most recent project is the Future-Fit Business Benchmark.

    He served on the board of The Natural Step Canada for 12 years; is on the board of Forum for the Future US; and is on the B Lab Standards Advisory Council. He is on ad hoc advisory committees for sustainable business certificate programs at Seneca College and Ryerson University, and is on the core faculty of the International Society of Sustainability Professionals (ISSP). He was an inaugural inductee into the ISSP Hall of Fame in 2011, and has been named to the “Best for the World Overall” list of B Corps the last three consecutive years.

    He has a BSc from McGill University (1964), and an MEd (2000) and PhD (2005) from the University of Toronto. His mission is to ensure his three grandsons’ quality of life is at least as good as he has enjoyed.

    More information about Bob and his resources for sustainability champions can be found at

  • Jamie Robertson, Managing Director, 361 Degrees

    Jamie Robertson is the Managing Director of a boutique management consulting company that was the first B Corp in Western Australia and an Australasian founding B Corp. He is also an Executive Manager in the community sector, providing leadership in the delivery of mental health, homelessness and family violence services. He has extensive experience working across industry sectors to create and refine frameworks to manage complexity. These frameworks enable others to achieve real outcomes through consultation, coordination and the efficient and timely deployment of expertise and resources.

    Jamie’s approach to leadership is captured in his capacity building mantra—“we change the world by helping others to change theirs.” People are at the core of his leadership philosophy and he believes in the power of engagement, ideas, creativity and the value of exploring future possibilities. Jamie is also a non-Executive Director on several boards of governance, including the International Association for Public Participation Ltd (Australasia) and Desert Feet Inc. In addition to his role on the Global Standards Advisory Council he is an advocate of B Corp Certification for companies committed to making the world a better place.

  • Thomas van Craen, Managing Director, Triodos Bank Belgium

    Founded in 1980 in the Netherlands, Triodos Bank has grown to become one of the world’s leading sustainable banks. Its mission is to make money work for positive social, environmental and cultural change. Triodos Bank is active in six European countries and serves more than 650.000 clients.

    Thomas is the Managing Director of Triodos Bank’s Belgian branch, the reference in sustainable banking in Belgium. Previously, Thomas was the Central Director Business Banking at Triodos Bank, responsible for business development and strategy alignment across all branches for business customers. Special interests include relationship banking and impact reporting. Thomas holds a MSc in Mechanical Engineering from the KU Leuven and a degree in International Finance from the Solvay Business School, both in Belgium.

Emerging Markets:

  • Flory Wilson, Director, B Analytics & GIIRS

    Flory Wilson joined B Lab as the Director of International Standards, focusing on the global impact investing rating system (GIIRS) in coordination with the B Lab team and the emerging markets standards advisory council. Previously, Ms. Wilson was a Senior International Economist in the Office of Investment Policy at the Overseas Private Investment Corporation (OPIC) in Washington, D.C. At OPIC, she focused on measuring the developmental, social and environmental impacts of private sector-led investment in emerging markets. Ms. Wilson developed and implemented various impact assessment models for application across OPIC's $12 billion portfolio. She has extensive experience in the field, having conducted monitoring and evaluation visits of over 50 OPIC-supported projects in 26 different countries.

    Prior to OPIC, Ms. Wilson established a new protocol for tracking international remittances from the U.S. to developing countries as an economist in the Balance of Payments division at the Bureau of Economic Analysis (BEA), Department of Commerce. Ms. Wilson holds a M.A. in international relations from Johns Hopkins Nitze School for Advanced International Standards (SAIS), with a concentration in economics, and graduated cum laude from Colgate University with a B.A. in History and Economics.

  • Carlos Eduardo Lessa Brandão, Board Member, Instituto Ethos

    Carlos Eduardo Lessa Brandão provides advisory services in governance, sustainability and value, and teaches in various executive education programs.

    He is a member of the boards of Ethos Institute for Business and Social Responsibility and of Fundo Ethical, the first SRI Fund in Latin America. He is also a member of the Technical Review Committee of the Global Initiative for Sustainability Ratings and of the Council of the ABRASCA Code of Good Governance and Practices for Publicly Held Companies. He has served on the boards of the Brazilian Institute of Corporate Governance (IBGC) and of the BM&FBOVESPA’s Corporate Sustainability Index and is a former member of the Global Reporting Initiative’s Stakeholder Council.

    Carlos worked for almost 20 years as an executive in heavy construction, IT, credit card, telecommunications, e-commerce, and GIS. His activities included extensive business development and M&A with domestic and international partners as CFO and executive director of holding and portfolio companies. He has also served as the Chief Knowledge Officer of the IBGC.

    Carlos holds a degree in Civil Engineering, an MSc in Energy Planning, a DSc in History and Philosophy of Science and an Executive MBA in Finance. He is a Securities Portfolio Manager authorized by the CVM (Brazilian SEC) and a Certified Board Member by the IBGC (Brazilian Institute of Corporate Governance).

  • Chid Liberty, CEO and Co-Founder, Liberty & Justice

    In addition to being a finance guru and social entrepreneur, Chid presides over a four-pronged hybrid social enterprise across two continents. His organization, Liberty & Justice, develops local African factories and connects them with international retailers and individual consumers. These factories produce fair-trade apparel for American and European retailers, replacing a culture of sweatshops with a culture of sweat equity.

    Before co-founding Liberty & Justice Chid worked in finance and information systems for several high growth technology companies including Metavante Corporation (now Fidelity National Information Services), Mindjet, and Trilogy Integrated Resources. A Liberian native, Chid left Africa as an eighteen month old baby when his father became the Liberia's Ambassador to Germany with residence in Bonn. Chid's family later fled to the United States to escape Liberia's deteriorating political situation. In addition to his work at Liberty & Justice, Chid lectures extensively on social entrepreneurship and innovation, most recently at Stanford, IE Business School, Princeton, Tennessee State, and the University of Liberia where he serves as Entrepreneur in Residence at the Monrovia Business Startup Center, a program funded by SPARK, a Dutch NGO, and other European partners. He sits on TransFair USA's Fair Trade Certified Apparel Multistakeholder Group where he helps to guide Fair Trade Certified apparel policy for the United States. Chid was also awarded the Cordes Fellowship in 2010 and sits on the 2011 Cordes Fellowship Selection Committee where he helps give emerging social entrepreneurs a chance to attend the Opportunity Collaboration, a four-day problem-solving, strategic retreat for change-makers engaged in poverty alleviation and economic justice enterprises.

  • Veronica Chau, Project Manager, Dalberg Global Advisors

    Veronica Chau is an Associate Partner in Dalberg's Washington DC office. Her work has focused on Access to Finance, specifically innovative models for financing entrepreneurs in emerging markets. Veronica also works with social impact investors to measure and communicate the impact of investing in emerging markets. Prior to joining Dalberg, Veronica has worked as a consultant with the Boston Consulting Group, International Trade Canada and the United Nations Conference for Trade and Development. She has a Masters of Public Policy from the Harvard Kennedy School of Government as well as a Bachelors of Arts in Economics from the University of Waterloo (Canada).

  • Sam Duncan, Head of Impact, Leapfrog Investments

    Sam leads impact measurement at LeapFrog and the firm's global thought leadership on Profit with Purpose performance. Sam oversees FIIRM, LeapFrog’s in-house Profit with Purpose measurement framework, and insights and innovation in emerging consumer understanding. Prior to her current role, Sam worked on sourcing and executing investments for LeapFrog in Indonesia. Sam joined LeapFrog after holding positions at PricewaterhouseCoopers, Goldman Sachs, TechnoServe, the Grassroots Business Fund, EMP's Central American Mezzanine Infrastructure Fund, and managing a microcredit program in Peru. Sam holds a BCom from the University of Queensland and an MA in International Relations from Johns Hopkins SAIS.

  • Genevieve Edens, Impact Assessment Manager, Aspen Network of Development Entrepreneurs (ANDE)

    Genevieve Edens is the Impact Assessment Manager at the Aspen Network of Development Entrepreneurs (ANDE), where she supports members to measure financial, social, and environmental performance in emerging markets. Before moving to Washington DC, Genevieve spent several years living in Tanzania; there, she worked for the coffee importer Sustainable Harvest linking producers to high-premium specialty coffee markets.

    Genevieve also conducted research at the Kellogg School of Management at Northwestern University on cultural differences in charitable giving, and in urban planning, focusing on historic preservation in Tanzania. She has a B.A. from Wesleyan University in African History.

  • Darin Kingston, Portfolio Manager, Global Development Incubator

    Darin Kingston is a Portfolio Manager for the Global Development Incubator, leading their Initiative Incubator work within the Global Development Reform portfolio. Previously, Darin designed and implemented the solar energy company d.light's social impact measurement strategy. Darin also co-chaired the Global Off-Grid Lighting Association’s working group on social impact metrics on d.light's behalf. Darin has provided technical assistance on monitoring & evaluation and economic recovery programming for a range of NGOs, including Africare, Catholic Relief Services, and the International Rescue Committee, and for the US foreign aid agency Millennium Challenge Corporation. Darin has a Masters in International Affairs from Columbia University’s School of International and Public Affairs and a Bachelors of Arts in International Relations from Brown University.

  • Kelly McCarthy, Senior Manager, IRIS, Global Impact Investing Network

    Kelly McCarthy serves as Senior Manager for the Impact Reporting and Investment Standards (IRIS). She focuses on promoting adoption of IRIS standards, developing training materials and resources, as well as a registry for IRIS users.

    Prior to joining the GIIN, Kelly was the Global Impact Officer for New Ventures at the World Resources Institute, where she worked to build an impact measurement program for New Ventures' global operations. Additionally, together with industry partner E+Co, she led the development of and piloted the Small and Growing Business' (SGB) Toolkit and Training for Impact Measurement (TIMe). Before New Ventures, Kelly worked for the consultancy SustainAbility where she focused on accountability within Fortune 500 companies. Specifically, she explored how corporate disclosure of social and environmental performance can drive mainstream adoption of sustainable behavior. Early in her career, Kelly co-founded Good Harvest Market, an organic-lifestyle marketplace dedicated to ensuring that all socio-economic groups have the same access to healthy living choices, while also prioritizing local sourcing in order to promote positive growth in the local community. She holds a BA in Conservation Biology and Environmental Studies from University of Wisconsin-Madison.

  • Watanan Petersik Director, Lien Centre for Social Innovation; Chair, Ashoka Singapore Advisory Council

    Watanan Petersik worked in the investment banking industry in Asia for over 20 years. She ran Thailand's first equities research operation for TISCO, a local investment bank, in 1985, then did the same for James Capel in 1987. Watanan moved on to run the research/broking operations in Thailand for Jardine Fleming and then S.G. Warburg before transferring to Hong Kong to head up Warburg's Asian equity capital markets desk in 1994. Watanan joined Goldman Sachs in 1996 in the investment banking division covering clients in SE Asia, Taiwan, and China, and retired from the firm in 2006. Her final position at Goldman was Chief of Staff for Asia ex-Japan.

    Watanan is still involved in finance as a Senior Advisor for TPG Capital, the private equity firm, and also sits on the boards of CIMB Group Holdings Berhad in Malaysia and CIMBThai Bank in Bangkok. She is Chairman of the Remuneration and Nomination Committee at CIMBThai, and a member of the Audit Committee. Her other interests include building links between the business and social/civil society sectors. As part of this interest she was a founding member of ASN in Asia, a support group for Ashoka, the global association of social entrepreneurs. She is currently Chairman of the Advisory Board in Singapore. In 2010 she was on a Commission in Thailand tasked with drafting an initial proposal for a national policy for social enterprises in Thailand. The work of this Commission resulted in the establishment of the Thai Social Enterprise Office, located in the prime minister's office. She has worked with social enterprises and social finance organisations in Thailand, including helping to look at establishing a regional presence in Singapore. Watanan is also a board Director of the Lien Centre for Social Innovation at Singapore Management University, and currently has board oversight for a research paper on social finance in Southeast Asia.

    Watanan is a fellow of the Aspen Global Leadership Network,and is a senior moderator for the Aspen Institute, primarily in South Africa. She received her A.B. Degree from Bryn Mawr College and also studied at the Fletcher School of Law and Diplomacy. She is a Thai national who currently lives in Singapore with her Austrian husband and son.

  • Rob Schneider, Senior Alliance Manager, U.S. Agency for International Development (USAID)

    Rob Schneider has been with the GDA team since April, 2008. He is responsible for coordinating the team's outreach to private sector corporations and foundations as well as managing the 10 Global Frameworks that have been signed between USAID and private sector partners. Rob has worked at USAID since 2005, where he was hired as a Presidential Management Fellow and initially worked in EGAT on the urban programs team, focusing on local economic development and housing issues. He also spent six months on detail at the Overseas Private Investment Corporation (OPIC) with the Small and Medium Enterprise Financing division. Originally from Winston-Salem, NC, Rob received his bachelor's degree in industrial engineering from the University of Illinois at Urbana-Champaign. After a first career as an engineer with a Fortune 500 telecommunications company, Rob received his MBA and master's in urban planning from the University of Michigan, marking the beginning of his work in the development field. He lives with his wife Judith in the District of Columbia's historic Capitol Hill neighborhood.

  • Joseph Wozniak, Program Manager - Trade for Sustainable Development, The International Trade Center (ITC) - WTO/UNCTAD

    Joseph is an international trade and investment professional with over fifteen years of experience in project management, capacity building, economic impact assessment, trade standards, monitoring & evaluation, financial analysis and business development.

Additional Advisors:

  • Sabrena Silver, Partner, White & Case LLP

  • Jon Gray, Partner, Linklaters

  • Allyson Hewitt, Director, Social Entrepreneurship, SiG@MaRS

  • Kerri Golden, Advisor, MaRS Advisory Services

Working Groups

The B Impact Assessment is tailored to a company's size, sector, and market. When the need arises for more nuance in assessing the impact of particular topic areas, models, or industries, B Lab convenes expert working groups to develop standards for approval by the Standards Advisory Council. Current and past working groups have included:

Multinational and Public Markets Advisory Council

An increasing number of mission-aligned, multinational and public companies (MPCs) have recently expressed interest in B Corp certification and in helping to accelerate the movement. MPCs, however, are often challenged to apply the performance standards and meet the legal requirement for certification due to their more complex operating and governance structures. To address this challenge, B Lab has created the Multinationals and Public Markets Advisory Council (MPMAC), a multi-stakeholder advisory body tasked with recommending a meaningful, manageable path to certification for MPCs. The MPMAC is composed of two working groups—one focused on mission-aligned structures for MPCs, and one focused on creating meaningful performance standards. Learn more about the MPMAC's scope and timeline.

Following the first phase of the MPM AC process, the initial recommendations of the Performance Standards Working Group are now available. A group of corporate testers and stakeholder organizations have been invited to the MPM AC for testing the recommendations, and the public is also welcome to submit feedback as well.

Mission Alignment Working Group

  • Aurelien Cohen, Danone

  • Daniela Saltzman, Generation IM

  • Tara Smith, Campbell's Soup

  • Janine Guillot, SASB

  • Lucy Fergusson, Linklaters

  • Margaret Foran, Prudential

  • Robert Eccles, Harvard Business School

  • Colin Mayer, Said Business School

  • Ed Liu, Morgan Stanley

  • Bill Clark, Drinker Biddle and Reath

  • Jameela Pedecini, Perella Weinberg Partners

Performance Standards Working Group

  • Niki King, Campbell's Soup

  • Francisco Piza, Bancocolombia

  • Jeffrey Hogue, C&A

  • Jessica Sobel, Hain Celestial

  • Kristen Sullivan, Deloitte

  • Laura Palmeiro, Danone

  • Juliana Pasqualini, Natura

  • Sue Almond, Grant Thornton

  • Terence Jeyaretnam, Ernst and Young

  • Sara Parrott, SunCorp

  • Sue Garrard, Unilever

  • Andrew Collins, SASB


  • DSM

  • Veolia

  • Sodexo

  • BNP Paribas

  • Danone

  • Natura

  • Suncorp

  • Laureate Education

  • Unilever


  • Global Reporting Initiative

  • Shift Project

  • Future Fit Business Benchmark

  • Trillium Asset Management

  • CECP

  • LBG Network

  • The B Team

  • Business and Human Rights Resource Center

  • RepRisk

Educational Services Standards Working Group

The educational services standards working group is in the process of developing an addendum to the BIA for educational services companies, with an anticipated release in Spring 2016. Find more information about the ESSWG here.

  • Ben Wallerstein, Whiteboard Advisors

  • Tim Renick, Georgia State University

  • Mark Grovic, New Markets Education Partners

  • Matt Greenfield, Rethink Education

  • Josh Cohen, City Light Capital

  • Terry Nealon, Fishtree

  • Vickie Schray, Bridgepoint Education

  • Van Davis, Blackboard Inc

  • John Bailey, Digital Learning Now

  • Terrell Halaska, HCM Strategists

Higher Education Standards Working Group

Update as of September 16th, 2015. The public comment period for the higher education addendum is now closed, and the addendum has been accepted by the Standards Advisory Council for official use within the B Impact Assessment.

The higher education working group is in the process of developing an addendum to the BIA to for for-profit post-secondary educational institutions, with an anticipated release in Fall 2015. More information can be found here.

  • Marcia Ballinger, Loraine County Community College

  • Deb Bushway, Capella University

  • John Hayek, University of Texas

  • Ben Miller, New America Foundation

  • Stephen Porter, North Carolina State University

  • Ralph Wolff, Formerly of Western Assoc. of Schools and Colleges

  • Denise Dezolt, Laureate International Universities

  • Terrell Halaska, HCM Strategists

  • David Bergeron, Center for American Progress

Health and Safety Working Group

In 2013, the health and safety working group provided a comprehensive review and revision of the B Impact Assessment to improve indicators around the health, wellness, and safety of employees and community stakeholders, for inclusion in Version 4 of the B Impact Assessment onward.

  • Dafna Asheh, IceStone, LLC.

  • Rhonda Evans, Good Guide

  • Paul Fronstin, Employee Benefit Research Institute

  • Beth Jensen, Outdoor Industry Association

  • Monica Knopf, Praxis Consulting Group

  • Chris Miller, Seventh Generation

  • Doug Page, The Redwoods Group

  • Mark Petruzzi, GreenSeal

  • Jennifer Schneider, Rochester Institute of Technology

  • Karen Tumelty, Greyston Bakery

  • Simon Turner, Healthy Buildings, International, Inc.

  • Ann Blake, Environmental & Public Health Consulting

  • Stephanie Nieman, B Lab

  • Christina Bianco, B Lab


Financial Services Working Group

In 2008 and 2009, the financial working group developed early versions of the Equity Investor, Investment Advisor, and Credit Provider addenda to the BIA, included in Version 2 of the B Impact Assessment onward.

  • Peter Liu, New Resource Bank

  • Jean Pogge, ShoreBank

  • Frank Baldassare, E3 Bank

  • Brian Trelstad, Acumen Fund

  • Willy Foote, Root Capital

  • Paul Dileo, Grassroots Capital Management

  • Kipp Baratoff, Equilibrium Capital

  • Joe Glorfield, TBL Capital

  • Jason Scott, EKO Asset Management

  • Bonny Moellenbrock, SJF Institute

  • Taylor Jordan, Imprint Capital Advisors

  • Natasha Lamb, Trillium Asset Management

  • Ben Bingham, Benchmark Asset Manager

  • Arjan Schütte, Center for Financial Services Innovation


Green Building Addendum Working Group

In 2008 and 2009, the Green Building Addendum Working Group developed addenda to the B Impact Assessment for Designers, Contractors, and Real Estate Developers, included in Version 2 of the B Impact Assessment onward.

  • Sandy Wiggins, USGBC

  • Ted Huang, Webcor Builders

  • Peter A. Levasseur, EwingCole

  • Jim Lutz, Liberty Property Trust

  • Rick Dubrow, A-1 Builders and Adaptations

  • Robert Diemer, AKF Engineering

  • Dan Garofalo, DVGBC

  • Norman Liedtke, Meyer Design

  • Muscoe Martin, M2 Architecture

  • Michael Pawlukiewicz, Urban Land Institute

  • Dan & Karen Parolek, Opticos Design

  • Jenn Rezelli, RE:Vision Architecture

  • Troy Wragg, Mantria Corporation


Regional Advisory Working Groups

B Lab has Regional Advisory Groups whose mandate is to deepen the engagement of regional experts in improving the Standards of the B Impact Assessment. Currently, B Lab has advisory groups in Latin America, East Africa, Australia and UK which provide constructive feedback and recommendations to B Lab and our Standards Advisory Council ( SAC) on regional specific issues.

Latin-America Regional Working Group

  • Eleni Papadopoulou, Sistema B International

  • Luana Messena, Via Gutenberg (Brazil)

  • Nicolás Dobler, Aguas Danone (Argentina)

  • Juliana Rodrigues, Independent Consultant (Brazil) ,

  • Paula Contim, Natura (Brazil)

  • Carlos Viesca, Rinters (México)

  • Maria Emilia Correa, Sistema B, Triciclos (Chile/Colombia)

  • Virginia Browne, Ministry of Industry (Chile)

  • Constanza Connelly, Beccar Varela (Argentina)

  • Amalia de la Cerda, Independent Consultant in Sustainability (Ecuador)

    East-Africa Regional Working Group

    • Anne Stewart, Jibu (Rwanda)

    • Sam Imende, Java House Group (Kenya)

    • Neha Kumar, (Tanzania)

    • Khasandi, Khatuchi, ANDE (Kenya)

    • Anton Espira, Eco2librium (Kenya)

    • Gladys Kivati, Sustainable Business Consulting (Kenya)

    • Kagwiria Koome, Rockefeller Foundation (Kenya)

      Australasian Regional Working Group

      • Jamie Robertson, 361 Degrees Strategic Engagement Services

      • Alan Dayeh, Westpac Banking Corporation

      • Timothy O’Brien,

      • Gayle Hardie, Global Leadership Foundation

        UK Regional Working Group

        • Clara Barby, Bridges Ventures

        • Benet Northcore, John Lewis

        • Paul Riley, Core Assets

        • Jeremy Nichols, SROI

        • Rachel Crossley, Responsible Investment consultant/GIIN Liaison

        • Amanda Feldman, Bridges Ventures

        • Jeremy Rogers, Big Society Capital

          Our Team
          Board of Directors