Salty Aura is a South Australian sustainable homewares brand, creating 100% recycled cotton throw rugs and pure hemp bed sheets. Designed to inspire picnics, road trips, and quality time outdoors, their products are plastic-free and carbon neutral.
To celebrate Salty Aura’s recent certification, we sat down with the team to chat about their sustainable values, positive influences, and long-term goals.
Why did you want to certify as a B Corp?
We will always put people and the planet over profit, and we want to grow as a business in a sustainable direction. We wanted to certify to make sure we are held accountable for the sustainable goals that we set, so our customers can guarantee that we are putting everything we say into action.
What makes your B Corp unique as a business?
Ever since launching three years ago, we have donated 10% of profits to various charities that help people and the planet. 10 trees are planted with every rug sold through Eden Projects (over 290,000 planted so far), and our other charity partner ‘Opblue’ helps distribute water filters to provide people in need with clean, safe drinking water.
We only work with suppliers who have certified ethical business practices, and only use recycled and natural materials to make all of our products. We are also plastic-free and carbon neutral.
We don’t support a consumerist society so we avoid having regular sales, and instead inspire people to be more sustainable through the content we share and our business values.
B Corps want to help transform our economy into one that is inclusive, sustainable, and regenerative. What business practice do you want to see become the norm?
We want to see every business become carbon neutral, reducing their climate impact to net zero. All postal satchels/boxes should be compostable and plastic-free.
Sustainability and an ethical workplace should be at the centre of people’s minds when finding a supplier to make a product. And, reusable and natural low-impact organic materials should be considered first when making it.
It would also be great if they had to give back to a cause, so that every business can support a charity to have a greater purpose.
Was there a B Corp that inspired you to certify, or one that you look to for inspiration?
I enjoyed listening to all of the podcast episodes on ‘One Wild Ride’ by Pru Chapman. We could relate to every Certified B Corporation there, and wanted to certify after listening to them. In particular the brand ‘Patagonia.’
Do you have any tips for aspiring B Corps about the certification process?
When starting the assessment, treat it like it’s a year-long workshop to improve your business. Be patient with it and think about how organised and clear your sustainable and ethical goals will be while doing it. It really tidies up your business, making you feel very confident in your goals when completed.
