Have you heard about the entrepreneur in the Sahel desert protecting dairy farmers’ livelihoods, while bringing their products to the city? What about the accountants in Idaho supporting a company that builds homes for unhoused communities? Or the passionate beekeeper in Greece creating resilient hives with the help of a forward-thinking cosmetics company?
What do all these trailblazers have in common? They’re all B Corps – and their stories are all celebrated in B Lab’s series Common Good.
Presented by B Lab and produced by BBC StoryWorks Commercial Productions, Common Good showcases stories from a selection of the nearly 10,000 B Corps in our global community, as well as the folks positively impacted by their initiatives. B Corps like Who Gives A Crap and DB Results—two homegrown Australian businesses who, in their own unique ways, are enriching community health and wellbeing.
Image: Common Good Series, Who Gives A Crap
A blueprint for impactful business
Through this series, we journey across 14 countries to explore how and why businesses are doing away with traditional models—designed to maximise shareholder profit—in favour of a stakeholder governance approach, which balances financial profit with responsibility to people, communities, and the planet.
“Common Good takes us on a journey of what’s possible when businesses commit to a better way of operating, one that balances profit with purpose and measures success beyond financial returns.”
– Sarah Schwimmer, Co-Lead Executive, B Lab Global
Throughout the series,we get to meet not only a bunch of global B Corps (like Who Gives A Crap and DB Results), but also the individuals positively impacted by their initiatives—real stories, real people, real proof that business can be a force for good.
Elevating access to water, sanitation, and hygiene with Who Gives A Crap
B Corps like Who Gives A Crap make it easy for shoppers to make a difference through everyday actions…even actions like going to the loo! Through their toilet paper and household product range, this Naarm/Melbourne B’s mission is to help people worldwide access improved water, sanitation, and hygiene services.
It’s a much-needed cause, with the company’s Co-Founder and Chief of Product and Purpose, Danny Alexander, pointing out that, “over 2 billion people don’t have access to clean water and a toilet.”
“Many people can’t imagine how small changes in their daily lives, like the type of toilet paper they use, can create a positive, life altering impact for millions of people around the world.”
– Danny Alexander, Co-Founder and Chief of Product and Purpose, Who Gives A Crap
Who Gives A Crap, a B Corp for nearly a decade, donates 50% of its profits to global partners in the water sanitation and hygiene space. One of these partners is Fresh Life in Kenya, and in Common Good, we meet one of their team members, Antonate Akinyi Ondewe.
Growing up in an informal settlement in Nairobi, Kenya, it was important for Antonate to make a difference for her community and create a healthier, cleaner future. She’s now working with Fresh Life, which helps communities access cleaner sanitation. Singing the praises of their partnership, Danny shares, “We are proud to partner with people embedded in their communities like Antonate, who really know what’s best for their people here and are able to help grow the solutions that they’re offering.”
Image: Common Good Series, Who Gives A Crap
Wellbeing tech that makes the world a better place with DB Results
Humanity and health are also at the heart of Naarm/Melburnian B Corp, DB Results. Their purpose? To use ground-breaking technology to develop powerful digital solutions that do good for the world.
The independent, Aussie-owned company, which also operates across Asia, North America, and the United Kingdom, has been in the business since 2004 and became a B Corp in 2023.
In the Common Good series, we meet Candy D’Menzie from DB Results, who ideated a wellbeing app called MiOK, designed to help communities. It’s an Australian Paid wellness app; however, DB Results generously provides the app to selected non-profit organisations at no cost, supporting community wellbeing and ensuring the app evolves to benefit all.
“I feel that technology is a real enabler for people in the health and wellbeing space and I think it has the potential to change people’s lives and to [support] better quality lives which is really about being well in your mind and body. . .”
– Candy D’Menzie, Chief Philanthropy and Clinical Adviser, DB Results
Just one of the app’s users is Daniel Payne, the CEO of Down Syndrome Victoria, whom we also hear from in the series. Daniel uses the MiOK app to help support his team’s wellbeing as they, in turn, help their community with theirs. “The mental health and wellbeing and the physical wellbeing of our team [are] so important,” Daniel explains. “So, having a suite of supports that can improve people’s health and wellbeing, both mental and physical, is what we need to do, and this app forms part of that solution.”
Image: Common Good Series, DB Results
Watch Common Good online now
Find more goodness from Who Gives A Crap here, or click here to check out the work of DB Results. Then, to learn more about stakeholder governance in action, head this way.
