B Lab Australia & New Zealand

Paul is a purpose-driven strategist helping organisations embed sustainability and impact into business strategy. With 22 years of experience across brand, marketing, digital and ESG, he works at the intersection of commercial outcomes and responsible growth.

As a B Corp consultant, Paul guides companies through the B Corp certification journey - from materiality assessments and supply chain audits to environmental management systems and governance. His practical and strategic approach helps businesses not only meet the standards of B Corp but also use the framework to drive broader organisational transformation.

Paul has delivered work across sectors including SaaS, FMCG, retail, tourism, health, higher education, and government. His portfolio spans start-ups to ASX-listed enterprises, with experience on both agency and client-side. Known for translating complex business challenges into purposeful, go-to-market initiatives, he ensures sustainability is integrated rather than siloed - delivering measurable ESG outcomes and stakeholder value.

Empathetic and collaborative by nature, Paul works closely with leadership teams to build internal capability, align teams around purpose, and activate impact-led strategies that resonate with customers, communities and investors alike.