This March, B Lab Australia and Aotearoa New Zealand (B Lab AANZ) launched its most ambitious B Corp Month campaign yet, spotlighting the wave of purpose-driven businesses committed to prioritising people and planet, alongside profit.
The global campaign, Gen B, celebrates Certified B Corporations™ (B Corps) that are leading the charge in creating a more inclusive, equitable, and regenerative economy.
B Corps are companies verified by B Lab for meeting high standards of social and environmental performance, transparency, and accountability. Australia and Aotearoa New Zealand now boast nearly 750 Certified B Corps headquartered in AANZ, including Bank Australia, KMD Brands (Kathmandu, Rip Curl, Oboz), Pic’s Peanut Butter, and Intrepid Travel – and which generate over AUD$25 billion revenue in the local economy.
“With over 570 B Corps in Australia and 170 B Corps in Aotearoa, our growing community is incredibly diverse in size, sector, age, and impact, but united by a shared vision to transform the economy,” says Andrew Davies, CEO of B Lab AANZ.
“B Lab AANZ research shows that awareness of B Corp in AANZ is steadily rising. This year’s Gen B campaign is all about accelerating that momentum – increasing awareness, highlighting the incredible work of our community, and inspiring more businesses to use their enterprise as a force for good.”
In 2025, B Corp Month will reach new heights, with more than 55 events and cross-promotional activations planned across Australia and Aotearoa New Zealand, uniting like-minded businesses and communities to celebrate the positive impact of being a B Corp. Some highlights include:
- Panels and interview events with leading B Corps on topical themes like the impact of ultra-fast fashion (Sydney, 12 March as part of Climate Action Week in Sydney), harnessing the power AI in a sustainable way (Melbourne, 20 March) and building financial security amid a cost-of living crisis (Tasmania, 19 March); and a raft of B Local events hosted by passionate volunteers across the country.
- Ethical footwear company FRANKIE4 is running a recycling initiative aligned with
Global Recycling Day, offering incentives for customers to recycle pre-worn shoes.
- Jasper Coffee will be giving away prizes each week to online customers, including an Aeropress G, $400 coffee voucher and a one-year coffee subscription valued at $912
- Bared Footwear, Outland Denim and Will & Bear are coming together for a B Corp Month giveaway valued at $3,000 to celebrate some of the best in Australian B Corp fashion.
- Dog and Bone is launching its Telco Cost Reduction program to help fellow B Corps save on telecommunications costs.
- Independent creative agency, Circul8 is offering free creative direction for fellow B Corps across March.
The campaign will also feature a dynamic social media push, activated through B Lab AANZ’s channels and amplified by its AANZ community through creative content:
- A video series from professional services company, BlueRock, spotlighting employees and discussing what it means to be part of Gen B.
- A mash-up video from video and animation production agency, Laundry Lane, featuring Sydney-based B Corps Lyka, Heaps Normal, Raisely, Corban and Blair and Pablo & Rusty’s Coffee, highlighting the value of B Corp certification.
The global B Corp Month campaign unites nearly 10,000 Certified B CorporationsTM across 100+ countries and 160 industries.
“Developing a campaign that resonates globally while empowering local B Corp communities to showcase their unique impact was key to the Gen B concept,” said Alex Gaterud, Creative at Minneapolis-based Zeus Jones, a Certified B Corp and the strategy, creative and design agency behind the global campaign.
“B Corp Month is about creating a unified global voice while celebrating the diversity of B Corps in each region. Against the backdrop of retreat from some parts of the business world, we saw an opportunity to position B Lab as the home for a new kind of business leadership – inspired by the energy of the emerging generations of today.”
Andrew Davies added, “For B Lab AANZ, B Corp Month is more than a celebration – it’s a global call to action. The world feels increasingly uncertain, and in a time of political tensions, conflict, and policy setbacks, strong business values and purpose matter more than ever.
“The B Corp community is leading the charge in reshaping our economy for the better. We’re proud to celebrate the incredible impact of our local B Corps this March and beyond, and inspire more businesses to step up and be part of the change we urgently need.”
For more information about B Corp Month events and how to get involved, visit www.bcorpmonth.com or follow #BCorpMonth, #GenB and #GenerationB on social media.
About B Lab
B Lab is an independent global network designed to harness the power of business as a force for good. A leader in economic systems change, B Lab certifies companies — known as B Corps — that proactively meet high standards of environmental and social performance, transparency, and accountability.
Established in 2006, the global B Corp community includes more than 9,500 businesses, and
growing every day
Representing 930,000+ workers in 102 countries and across 160 industries, businesses across the movement share one unified goal: to create an inclusive, equitable, and regenerative economy that benefits all.
Through global, regional, and national organisations that power the movement at a local level, B Lab develops standards, policies, tools, and programs to support companies to better manage and measure their impact, and work towards an economy that prioritises people, communities, and the planet, alongside profit.
Responsible for mobilising, supporting and growing the movement in our region, B Lab Australia & Aotearoa New Zealand (B Lab AANZ) leads a community of over 750 B Corps, employing 50,000+ people and generating more than $25BN AUD to the local economies.
For more information or arrange quotes/interview, please reach out at media@bcorporation.com.au.
Gen B and B Lab AANZ images and assets (more available on request) here.