B Corps are united in the belief that when businesses balance purpose and profit, we all prosper. But what does that look like in practice? Through industry-disrupting innovations and small everyday positive actions, B Corps are showing how it’s done — and the three new-Bs we meet today are no exception.
Epicurean Dairy (AKA The Collective NZ) makes yogurt and dairy alternatives that are deliciously good in more ways than one. Digital agency Impressive supports ambitious businesses in scaling sustainably. While Starshipit uses smart shipping and fulfilment software to help smaller retailers compete with the big e-commerce players.
To celebrate their recent Certifications, we chatted with this trio about their journey to ‘B’, progressive employee policies, business practices worth normalising, and what ‘doing good’ looks like for them.
Image: Starshipit
Deliciously good dairy (in more ways than one): The Collective NZ
You’ve likely spotted this B amongst the supermarket shelves on your weekly shop. Deliciously good (for people and planet) yoghurt, sour cream, and dairy-free alternatives are what Epicurean Dairy Ltd, AKA The Collective NZ, does.
The brand is known for its creativity and authentically human approach to doing business, and while it became a B Corp in March 2025, this team have been self-described “dairy shaker-uppers” since its 2009 inception. Their products are locally made and free of nasties (like artificial colours, artificial flavours or preservatives). Their mission? “To fight the good food fight”.
“We’ve always believed in shaking things up — and that includes how we treat the planet.”
– The Collective NZ
The team told us that their proudest achievement has been creating dairy-free products with a considerably lower carbon footprint than their dairy equivalents. “That’s a good start, but we’re not stopping there,” The Collective NZ adds. “We offset what’s left through ClimatePartner and support Plastic Bank — helping pull plastic out of oceans and into circular economies.”
When asked about their hopes for the future, The Collective NZ said they’d like impact measuring and reporting, “just like you do your financials”, to be normalised in the business world. “When you’ve got the numbers, it’s easier to see where you’re winning and where you need to do better — and it helps everyone in the business get behind it.”
Image: The Collective NZ
Impressive by name and by nature: Impressive Digital Agency
Operating across Australia and the United States, Impressive Digital uses innovative marketing methods and technology to “help ambitious brands scale sustainably” (including fellow B Corps, who, we’re told, score a sweet discount on services!).
Being the digital marketing magicians they are, the Impressive Digital team work behind the scenes, but we guarantee their clients will be familiar—think Mitre 10, Acer, and B Corp Modibodi.
As a growth-focused agency, Impressive is all about fostering long-term, purposeful partnerships, working alongside clients to be an extension of their team.
True to form, Impressive’s new impact initiative, dubbed “Mission Impressive”, is…impressive! The program “weaves philanthropy” into workplace culture and experience, offering “meaningful, hands-on opportunities to give back.” These opportunities include volunteering with Uniting’s Hartleys Community Meals, participating in the Victorian Government’s Container Deposit Scheme with collected funds donated to charity, and joining the “Impressive Run Club”—a weekly social running club where, for every kilometre run, the company donates $1 to charity.
“Mission Impressive empowers our people to create real change while fostering a deeper sense of purpose, fulfilment, and connection across the agency.”
— Impressive Digital Agency
Image: Impressive
Fostering a thriving culture and levelling the fulfilment playing field: Starshipit
Operations, shipping, fulfilment—anyone who has worked in the e-commerce game understands how critical it is that these elements work like a well-oiled machine. The folks at Starshipit know firsthand. In fact, recognising that “shipping is often one of the biggest barriers to growth, especially for smaller retailers” is precisely why this shipping and fulfilment automation platform came to be back in 2014.
Since then, Starshipit have helped over 30,000 retailers, and they told us that their “greatest impact” lies in how they empower their community. That includes customers, partners, and, of course, their team.
“We believe that when people are supported to do their best work, the whole business thrives.”
— Starshipit
Challenging traditional norms in the tech world, Starshipit’s leadership team is 67% female. The company has established a dedicated learning and development fund, and staff can access flexible work policies, private health insurance, counselling support and internal mobility programs.
During their Certification journey, Starshipit also introduced paid parental leave for both primary and secondary carers as well as incorporated a commitment to consider all stakeholders in decision-making (aka stakeholder governance) into its company constitution. “We’d love to see stakeholder governance become the default,” Starshipit shares. “Making that commitment official doesn’t just build trust, it also creates space for better business decisions. We believe it should be the norm, especially for companies that want to grow without losing sight of who they’re growing for.”
Video: Starshipit
Thank you to The Collective NZ, Impressive Digital, and Starshipit for sharing your story. Visit the blog for more inspiration and insights from local Bs. If your business is also freshly Certified, here’s a bunch of announcement/onboarding resources worth having on your radar. Or, if you’re interested in becoming a B Corp, check out our handy How-to guide.
