Over a third of people now recognise the ‘B’. What does this mean for B Corps, influence, and impact? 

22 January 2026

Since 2023, we’ve undertaken annual brand awareness studies to understand how the B Corp movement is showing up in the …

The word that came to define Assembly 2025, and epitomise a movement doing business differently

13 November 2025

Bring together over 240 purpose-driven leaders under blazing skies, add a few flies, and what do you get? Assembly 2025 …

Good by design: Three creative B Corps chat collaborative impact and advice for aspiring B Corps

8 October 2025

B Corps understand that, while individual actions add up, little progress happens when we work in isolation. So it’s no …

When purpose gets personal: Two new B’s whose founding ethos endures a decade on

19 August 2025

For many in our B Corp community, leveraging business actions as a force for good isn’t just purposeful, it’s personal. …

Staying the course in turbulent times: why better business matters more than ever

8 May 2025

As we step further into 2025, businesses around the world are feeling the weight of growing complexity and division. Sustainability …

Purpose in practice: Three new B’s share their approach to impact

5 May 2025

B Corps are united in the belief that when businesses balance purpose and profit, we all prosper. But what does …

Protecting human rights and equity: B Lab AANZ’s submission on the Principles of the Treaty of Waitangi Bill

14 January 2025

Tuesday, 14 January 2025 marked a critical moment for Aotearoa New Zealand as submissions on the Principles of the Treaty …

Creative activism in action: Three new B Corps showing how it’s done

6 December 2024

As the silly season approaches, we’ve been reflecting on the seriously epic year we’ve shared as a community. We brought …

Intention in Action: Celebrating Four New B Corps

8 August 2024

Nothing makes us smile quite like welcoming new B Corps to the community. This month, we celebrate the certification of …

‘Why’ since day one: Four new B Corps with purpose-fueled beginnings

25 June 2024

Drum roll, please; it’s time to welcome some new Bs! We’re celebrating four local Australian and Aotearoa New Zealand B …

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