Check out this excellent webinar about how to communicate your B Corp with the likes of Compass Studio, Boody, 4Pines, Pics Peanut Butter & Harvey.
It’s taken a lot of hard work from a great many people to get here, but we are excited to see that the B Corp logo is becoming increasingly recognisable not just in Australia and Aotearoa New Zealand, but across the world.
Awareness of the ‘B’ averages 18% in Australia and 15% in Aotearoa New Zealand, over all age groups, which equates to nearly 1 in 5 and just under 1 in 7, respectively. You can read more about our brand awareness research of the B Corp logo in our region in our latest blog. This panel discussion showcased ways that B Corps are leaning into telling their B Corp story.
Catch the replay
Access the recording of the panel discussion, hosted by Natalie from Compass Studio, with panellists Simon from Harvey, Stephanie from Boody, Annalise from 4 Pines Brewing Company and Kate from Pic’s Peanut Butter spoke to their experience, and answered questions including:
- Who is doing a great job of integrating B Corp into their marketing and communications?
- What do you see as the role of brands to educate their consumers about B Corp?
- How often do you speak about B Corp as a content theme or pillar in your marketing?
- How can we talk about being B Corps, without sounding wanky?
“You’ll see [B Corp featured] on lots of different marketing touch points. From our homepage, to our emails, to our out of home campaigns. That’s our role — that constant, continuous communication to make sure that it’s not something that people just forget about.” — Stephanie, Boody
“Going the extra mile to actually educate and enter into a conversation with your consumers. It’s one of the things that a lot of B Corps do really well as opposed to companies that greenwash and just want to simplify everything to ‘we’re sustainable, end of story’ because it’s never, ever that simple.” — Kate, Pic’s Peanut Butter
Handy resources
Here’s a handy list of resources to support you with your B Corp storytelling:
- The Global Brand Book was updated in March with more examples of ways to communicate B Corp, so if you haven’t looked at it for a while, it’s worth another look!
- B Lab AANZ have also released a local announcement toolkit to support B Corps communicate their announcement.
- Check out our blog on what the ‘B’ means can be found here for more inspiration on how to communicate B Corp with your team and audiences.
- Stay in the loop about upcoming events by signing up to our “What’s Happening” Newsletter.